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How did chess suddenly get so popular?

It started when the game started getting passed around. for some it started when tournaments began.
For others it when FIDE was organised.
When it started to be mandatory in schools, that really made the difference.
edu.fide.com/why-chess/
Just go through the 2 pdf's in the above link and you will see many dates.
Having movies about chess also does an impact.

I think chess has mostly grown by word of mouth and by the people organising events or places to play chess, like on the internet, in a parks, a sports center or in the library. It helps to see the game as challenging.

Play in public places to help make it even more popular in your local area.

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