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Variant Top 100 Floors are Going Down, What Can We Do?

Today when I opened Lichess I was surprised to see I had the top 100 trophy for Atomic. Not that I haven't gotten it before (I did a few times), but now I am only rated 2061 in atomic. Normally that would place me around 125th, but I'm actually 94th!

When I started playing atomic, the top 100 rating floor for Atomic was around 2150, a few months ago it was around 2100, now it's nearing 2050!

There are 2 reasons why this is happening:

1. More high rated players are becoming inactive, and thus they are removed from the leaderboard after 1 week or more of inactivity.

2. A phenomenon I've observed recently that I'm going to call "rating destruction".

Say you have a community made up of 10 players, each with a rating of 2000. Another player who knows how to play just as well signs in, and being provisional he quickly reaches 2000, but in doing so takes 10 rating points from each of the other players. Then the new player becomes inactive or closes his account, and you have the same community as before, except they each now have 1990 rating. 100 rating was destroyed.

Of course this is overly simplistic, but it demonstrates the concept. All that's different is that the community is much larger, and that the interactions are more complex, but the result is the same. Nowadays it is a very common practice to make a new account to play in a variant you're good at, use the advantage provisional rating gives you to get to a rating much higher than your strength, and then stop playing. There are many accounts which have 20-30 games in a single variant and are now inactive.

This phenomenon affects the rating pool slowly, but over time its effects become visible. It was once possible to get 3000+ ratings in Atomic and Antichess, but now the maximum rating is only around 2500-2600. And top 50 Atomic no longer requires 2200+ rating, but only a little over 2150.

The question is, what can we do about this? The main problem is variants are losing players and gradually becoming less popular because very few chess players ever decide to try out variants. We need to find a way to bring new players, otherwise variants will keep declining.

Please post any thoughts or ideas you have here, they will all be appreciated!
First of all, congrats on the trophy. I really want one of those! I'm not sure what could really be done to increase participation in the variants if it is in decline. I didn't actually play any variants until quite recently where I found I enjoyed three check & 960 so I'd imagine there will always be some new players.
Problem 1:
Most variants tournaments are 1/2+0 or very fast time controls like that. New players can not understand.

Problem 2:
Communities are not very helpful. The most help I got in the atomic community was NGB teaching me theory like 3 hours. (Thanks, NGB!) Others generally did not help or did not care.

Problem 3:
Lichess does not really support variants. There are very few official variants tournaments, and they are in inconvenient hours.
Variants are not becoming less popular. The reason for the change is that variant correspondence games are no longer rated, hence players that only play correspondence have dropped out of the top 100 for not playing a rated game in the past week.
Very interesting topic. I also realized this effect on every variant. For example, in racing kings, being 1939 grants you the 50 th place, which might seem alarming. Btw, there are many players that like to help other. I know @f4opening likes to help in the antichess variants, @falconpower likes to help players in racing kings (he helped a lot of players), @nevergonnaberserk in atomic (he is very good) also @hipno. In the horde variant, @stubenfisch, the face of horde, can help a lot of players. These are the players I know who can help in each variant.
Try not to panic when the sun sets, it's not a sign of end times...

The rating pool as a whole naturally bobs around as players drop in and out of the player pool. Rating is most usefully a gauge of relative strength - telling you how well you're likely to fare against an opponent. Absolute numbers look nice but don't mean much.

And rest assured the feeling that there are better players doesn't really go away - I never feel I deserve a top 50 (or horror, top 10) when I fluke my way up there. It's almost a source of guilt.

The atomic community's been around a while, both the lichess one and the one from before that. It's not like the zh community (which is a bit of an outlier in how active and vocal it is), but it's there in the background just lurking (also since discussing known theory isn't exactly the most exciting thing to do). If we wait for the next AWC I think you'll see the sleeping giants start rumbling.

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